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Promotional Design

An AD - Campaign for Jockey on promoting all sizes, colors, shapes, heights and ages. Making  stretchmarks and birthmarks the new normal. Consisting of a video advertisment and print ads for magazines and newspapers. We have used surrogate advertising and not clearly shown people wearing innerwear but underlining a clear message that jockey is comfort and confidence. The promotional video is trying to show that if you are this free you are in jockey. 

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