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PROJECT

BODY POSITIVITY

BRIEF

An AD - Campaign for Jockey on promoting all sizes, colors, shapes, heights and ages. Making  stretchmarks and birthmarks the new normal. Consisting of a video advertisment and print ads for magazines and newspapers. We have used surrogate advertising and not clearly shown people wearing innerwear but underlining a clear message that jockey is comfort and confidence. The promotional video is trying to show that if you are this free you are in jockey. 

TYPEFACES

PP Neue Montreal

Hind Vadodra

Inter

TEAM
  • Amrita Pandey

  • Annika Bhagtani

  • Apran Jyoti Boroghain

  • Bhaskar Jyoti Das

  • Darshan Ramarao

  • D.V Lakshitha

  • Aashna Gupta

BEHIND THE SCENES
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