Branding - Phase 1
Brief
This project requires to design a cohesive brand identity, including a distinctive logo and comprehensive brand guidelines. Also design mock app UI, signages and show the potential of the branding for AMC’s (Ahmedabad Municipal Corporation) new transportation service featuring a fleet of air-conditioned electric minibuses.
Designed for last-mile connectivity, these minibuses will serve under-served routes and reach smaller, remote areas that are hard to access. The service aims to make commuting easier and more convenient, with routes and real-time bus locations visible on an app, providing live ETAs to minimize wait times for passengers.
PHASE 2
Logo Exploration
Phase 3 - Analysing Brand
Analysis
Phase 4 - Color Selection
Color Palette
Phase 5 - Brand Identity
Brand Guidelines
The following guidelines are established for the brand and must be adhered to throughout all brand communications. Ample examples are provided to ensure a consistent visual style and design language is maintained.
Phase 6 - Signage and Promotional Design
Collaterals
UI Design & Model Outlook
Phase 7 - Design Samples
